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Conway, coauthor of a study appearing online May 14 in Current Biology that explores peoples perceptions of the dress, now calls the phenomenon profound. I think it will go down as one of the most important discoveries in color vision in the last 10 years, Conway says

Weve seen it in magazines, on the runways, social media, and the streets

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I primarily sell to people who upcycle them to other things like dresses and bags, says Shaw, a proponent of finding fresh uses for old items

That said, its still an important event on many students calendars and looking good at homecoming is understandably something they aim for

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